





The Challenge
The building they purchased was the old Boca Diner, a local icon that had been serving the community for years but no longer suited their vision for a luxury retail space.
The Solution
SSA took on the challenge of transforming the structure. We stripped off the old diner facade and designed a new, elegant exterior to reflect the high-end nature of the diamond business. The new facade created a modern, sophisticated look, while the interior was revamped to provide an inviting, upscale environment for customers.
The Results
The transformation from diner to luxury retail space was a success. The new design now effectively communicates that Diamonds by Lee is a premier destination for fine jewelry, replacing the casual feel of the old diner with a high-end, modern aesthetic. Locals frequently comment on the remarkable transformation, expressing their appreciation for the innovative design that has turned a beloved local spot into a striking retail space.